How to Expand Your Salon Offerings?

Every salon owner aims to expand their business and increase their services. This will, in turn, increase your profits and allow you to grow further. You can achieve growth in your business in multiple ways, so let’s explore a few different options.

How to Expand Your Salon Offerings?

Follow trends

Trends in fashion and beauty can be fleeting, but there are ways to embrace trends that will translate into long-term business and additional services.

One example of this can be found in your nails. Acrylic nails have always been popular, but recently clients have been turning to gel nail sets instead.

Gels are kinder to your nail beds and encourage natural nail growth and strength. By being able to offer this to your clients, you are giving them options and engaging two different types of clients, and it also helps you reduce business costs.

Listen to customers

Good and bad customer feedback is essential for growing and improving your business. If you already have a loyal and established base of clients, then you may feel comfortable asking their opinion on what treatments you could start offering. It is easier for clients to have a one-stop salon that can fulfil their beauty needs rather than going to different salons for different services.

Another question you could ask is if your current clients would be happy to switch to your salon if you were to start offering other services. There may be something that clients are finding hard to get, so being able to offer a missing niche will boost your business considerably.

Aside from asking your clients directly, pay attention to reviews online and customer satisfaction forms. These will help you to identify anything you can improve on.

Pick a focus (or two)

Whilst it can be tempting to offer everything your clients ask for, you need to think logically about what you can offer or be trained in. For example, if your salon offers nail services, you could easily expand into pedicures and manicures, or a hairdresser can add a deep conditioning treatment when completing a colour service.

By taking it one step at a time, you can also ensure that any training that needs to be completed properly and that your service is of the highest quality.

As well as the training costs, there will be an investment cost for whatever service you settle on for equipment and tools. You will need high-quality tools to match the high service level you want.

Utilise marketing

Marketing is key for all small businesses, especially in competitive markets like salons. The right marketing strategy can help to draw in new customers, but it can also help to attract independent beauticians looking for a salon to work out of. Remember to make sure your insurance is in order before commencing work.

Ensuring you have staff to complete alternative services will encourage more clients through social media. There is also the added benefit of merging client bases, which will help you find more clients to service.