There’s no doubt that video is one of the most popular methods by which people consume and produce content in the modern era. Among the multiple kinds of video content out there, training videos are some of the most valuable for businesses. Being able to provide training to your staff, no matter where they are in the world, is an incredibly valuable asset.

Of course, that’s only possible if the training videos you’re creating are effective at what they set out to do. In this article, we will review several practical tips on creating the best possible training videos for your international staff.

The value of training videos

The value of training videos

Every business owner knows the importance of the right training materials’ importance, but how are training videos more impactful than other forms? Firstly, a video is more immediately compelling than a text while sharing data. It engages more of our senses, so we’re far more likely to pay close attention than if it were written out in front of us. It’s also been shown that videos improve knowledge retention compared to text.

Video is also a particularly valuable asset when it comes to your international staff since video content is endlessly shareable and accessible, no matter where you are or what you’re doing.

Videos are always easily replicable, making them incredibly valuable when providing training at a drastically reduced cost.

Types of training video

Types of training video

Presenter

A presenter-style training video features a person who addresses the audience directly. These are similar in many ways to classroom setups. A presenter-style training video can be extremely useful if you have training or information that would otherwise be demonstrated in that context. These are the most common forms of training videos thanks to the personable tone that they create, the inherent engagement of the format, and the ease with which they can be produced.

Demonstrations

Demonstration videos provide direct instruction on how specific tasks should be carried out. These can be incredibly valuable because they allow for a practical explanation rather than a purely theoretical one. These can be more difficult to produce than presenter-style videos, but they can be incredibly useful.

The right equipment

The right equipment

Cameras

When it comes to producing high-quality training videos, you may assume that you require expensive, professional equipment, but that is no longer the case. In truth, a high-quality training video can now be recorded with something as simple as a webcam, something that is built into many laptops. Real cameras and camcorders are incredibly useful if you want to create the highest-quality video content. High-quality visual content will always be important; just look at platforms like redbeemedia.com.

Audio

On the other hand, high-quality audio is often a lot more important and more difficult to achieve. Even if you’re filming your training videos using a webcam, you should ensure that you have an external microphone. In particular, a Lavalier microphone can be incredibly useful for providing high-quality, professional audio to your training video. A Lavalier microphone can be clipped to someone’s clothes so it remains hidden from view on video.

Software

Plenty of different video editing tools exist, and they all have their own benefits and drawbacks. The key is figuring out what you need and how much value any presentation software will provide. Adobe Premiere and Final Cut Pro are industry leaders, but your needs might not justify their business rates.

Among the various tips for creating an effective training video, there are few as important as creating video content that the viewers will find engaging and informative. All the technology in the world isn’t doing much good if your videos can’t achieve their original goals.

You may also like